H Ead shot elsie Elsie
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Elsie Mendez

Founder/Owner/Designer
Email Elsie Elsie In Naples - At The Perry Hotel

From the airwaves to artisan displays, my journey has always centered around connection and creativity. After a fulfilling career in television and radio broadcasting in the US and Colombia, I’ve embarked on a new adventure: founding Elsie in Naples at The Perry Hotel. This boutique is more than a store — it’s a celebration of style, soul, and the beauty of happiness. Each piece reflects the joy of discovery and the art of storytelling, continuing my lifelong passion in a vibrant new form.

Q & A with Elsie

  • 1. What inspired you to get into this industry?

    My journey into fashion retail, producing my own jewelry collections, clothing and very unique accessories began with a deep love for style and a form of self expression. The beauty of happiness through clothing and pieces that tell a story inspires me daily. Fashion should be fun, bold, and meaningful.

  • 2. What do you love most about being part of the tourism community?

    What I love most about being part of the tourism community here in Naples- especially at the Perry Hotel- is the chance to meet incredible people from all over the nation and world. There is something special about helping visitors find a unique piece that reminds them of their time here.

  • 3. What’s something most people don’t know about your business or what you do?

    Most people don't realize how personal and hands-on my business really is. It's all about loving people, welcoming them to our beautiful space and styles. I carefully select every piece-many are limited editions or handmade. I always try to style each customer with intention, making sure they are totally happy with their purchase and look. It's all about connection, confidence and curating looks that truly reflect who someone is. We also offer direct delivery in Naples.

  • 4. Your favorite local spot(s)?

    5th Avenue in the evening. It's the perfect blend of charm, elegance and that relaxed coastal vibe.

  • 5. Your favorite meal in town?

    Bricktops! The service is wonderful, always consistent.

  • 6. Your favorite experience in town?

    The Vanderbilt Farmers Market. There's such a vibrant local energy-live music, flowers, friendly faces ... and us! We've been with them for over 12 years now. It's a celebration of community, creativity and coastal living. Stop i and see us at the pink tents!

  • 7. Any memorable visitor story or moment that stands out?

    One story that always stays with me is a woman who was visiting Naples on a girl's trip. She was browing unsure of what fitted her. We ended up styling her with a silk set that lit her up instantly! She looked at herself in the mirror and said, "I haven't felt this confident in years!" She came back the next day with her whole group, and we had the best time styling each one of them.

  • 8. Your favorite time of year in SWFL?

    One of my favorite times of the year is when the trucks start bringing i the cars of our snowbirds. There's a buzz in the air as our seasonal residents return and it's a reminder of how much I love being a part of this vibrant, welcoming community.